Our Work: Page 2 of 3

Huff Industrial Marketing Wins 2023 Gold MarCom Award

A Gold MarCom for the Titan Abrasive Systems website redesign.

New Service: Conversion Reporting!

A standalone program for manufacturers who want a better understanding of their marketing ROI.

What Inspires Us: Listening to Our Clients

You don't need AI to create great content. All it takes is curiosity -- and skillful writing.

Titan Abrasive Redesigns Website to Accommodate New Products, Continued Growth

The goal of this 2023 redesign: To position Titan as the best-in-class abrasive blast equipment manufacturer.

The Hamburger: A Menu Item, Not a Menu

The hamburger icon is used to denote the menu when users view a website on a mobile device, such as a phone or tablet.

How Do We Compare Website Design Proposals?

To help you decipher website design proposals, and compare "apples to apples," we offer the following information as a service to you.

Final Tasks Before Website Go-Live

To ensure website go-live success, the Huff Industrial Marketing team oversees several critical tasks before, during, and after.

Avoiding Plagiarism in the Age of ChatGPT

A reprise of the piece Dianna Huff wrote in 2002 for the PRSA: Give Credit Where Credit is Due: Proper Attribution of Chief Concern for Communicators

Silver Bullet Marketing vs. Consistent Improvements – Which One Delivers Results?

Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.

How We Empower Customers: The WordPress User Guide

When creating a Custom Build Website for a customer, we provide a WordPress User Guide that explains how to use your website.

The Tools We Use to Keep Website Projects Running Smoothly

Designing a manufacturing website is a lot of work. Our goal is to make the process as easy -- and efficient -- as possible for you.

Creating a Distraction-Free Website

Everyone is distracted these days due to social media, mobile devices, etc. -- but your manufacturing website shouldn't be.

Don’t Tire Buyers Out: Optimizing Manufacturing Website Text for Ease-of-Reading

A few of the items good designers take into consideration when optimizing website text for ease of reading.

What is a Mega Menu and When Should It be Used?

For manufacturers, a mega menu helps save space on the top nav while allowing users to see an entire product line at a glance.

The Pros and Cons of Website Builder Plugins

Why we don't use WordPress website builder plugins: lack of developer support and bloated buggy code are two of many issues we see.

Bugeye Redesigns Website to Showcase Products & Capabilities

A manufacturer of flight simulation hardware for military and aerospace, Bugeye Technologies had completely outgrown its dated Wix website.

Appli-Tec Increases Inquiries with Redesigned Technical Data Sheets

The project: Make each TDS a web page, and include an option for PDF download -- without having to create a separate document in Word or Adobe.

The Website Scam No One Talks About: $25 WordPress Themes

Are you a manufacturer with a website that isn't delivering what was promised? The problem could be the $25 WordPress theme.

Pathmark Redesigns Website; Improves Navigation and User Experience

We worked with Kodi and Adam Carter to create a website that showcases their high-quality, Made in USA path lighting.

Kays Engineering Redesigns Website with Room for Continued Growth

After Kays purchased a third company, Matt Kays tried to fit the new product line into the existing website - but realized it was time for an extensive update.

Why We Don’t Like or Use Automated SEO Reports (and Why You Shouldn’t Either)

Automated SEO reports look good -- all those green "pass" checkmarks! -- but they don't tell if your SEO program or website is a total FAIL.

Finding the Right Industrial Marketing Consultant – Challenges and Opportunity

To find the right industrial marketing consultant, you’ll have to ask lots of questions.

Communicating Your Manufacturing Story: Why Photos Need Captions

High quality product photos with captions tell your story and showcase your capabilities to engineers.

Abby Industrial: A Certified SDVOB

In 2018, Tom Stanek asked Huff Industrial Marketing to create a new website for his Owner's Project Manager business.