Our Work: Page 2 of 2

Final Tasks Before Website Go-Live

To ensure website go-live success, the Huff Industrial Marketing team oversees several critical tasks before, during, and after.

Avoiding Plagiarism in the Age of ChatGPT

A reprise of the piece Dianna Huff wrote in 2002 for the PRSA: Give Credit Where Credit is Due: Proper Attribution of Chief Concern for Communicators

Silver Bullet Marketing vs. Consistent Improvements – Which One Delivers Results?

Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.

How We Empower Customers: The WordPress User Guide

When creating a Custom Build Website for a customer, we provide a WordPress User Guide that explains how to use your website.

The Tools We Use to Keep Website Projects Running Smoothly

Designing a manufacturing website is a lot of work. Our goal is to make the process as easy -- and efficient -- as possible for you.

Creating a Distraction-Free Website

Everyone is distracted these days due to social media, mobile devices, etc. -- but your manufacturing website shouldn't be.

Don’t Tire Buyers Out: Optimizing Manufacturing Website Text for Ease-of-Reading

A few of the items good designers take into consideration when optimizing website text for ease of reading.

What is a Mega Menu and When Should It be Used?

For manufacturers, a mega menu helps save space on the top nav while allowing users to see an entire product line at a glance.

The Pros and Cons of Website Builder Plugins

Why we don't use WordPress website builder plugins: lack of developer support and bloated buggy code are two of many issues we see.

Bugeye Redesigns Website to Showcase Products & Capabilities

A manufacturer of flight simulation hardware for military and aerospace, Bugeye Technologies had completely outgrown its dated Wix website.

Appli-Tec Increases Inquiries with Redesigned Technical Data Sheets

The project: Make each TDS a web page, and include an option for PDF download -- without having to create a separate document in Word or Adobe.

The Website Scam No One Talks About: $25 WordPress Themes

Are you a manufacturer with a website that isn't delivering what was promised? The problem could be the $25 WordPress theme.

Pathmark Redesigns Website; Improves Navigation and User Experience

We worked with Kodi and Adam Carter to create a website that showcases their high-quality, Made in USA path lighting.

Kays Engineering Redesigns Website with Room for Continued Growth

After Kays purchased a third company, Matt Kays tried to fit the new product line into the existing website - but realized it was time for an extensive update.

Why We Don’t Like or Use Automated SEO Reports (and Why You Shouldn’t Either)

Automated SEO reports look good -- all those green "pass" checkmarks! -- but they don't tell if your SEO program or website is a total FAIL.

Finding the Right Industrial Marketing Consultant – Challenges and Opportunity

To find the right industrial marketing consultant, you’ll have to ask lots of questions.

Communicating Your Manufacturing Story: Why Photos Need Captions

High quality product photos with captions tell your story and showcase your capabilities to engineers.

Abby Industrial: A Certified SDVOB

In 2018, Tom Stanek asked Huff Industrial Marketing to create a new website for his Owner's Project Manager business.

Form Cut Website Showcases Tiny Parts Expertise

Form Cut Industries, a manufacturer of specialized terminal pins and formed wire parts, wanted a new website to better communicate the company’s capabilities.

How a Strategically Designed Website Can Make People’s Jobs Easier

"We want to eliminate telling people to click the 'back' button."

Available Now: The 2015 B2B Web Usability Report

Usability Report by Dianna Huff, Derek Edmond and Casie Gillette. 24 key takeaways.

The Evolution of a New Business Logo

How I worked with my designer, Rachel Cunliffe, to create a new logo for my business.

Measuring that Which is Meaningful to Your Small Industrial Business

Tools today provide lots of data -- but no amount of data can help you grow your small industrial business if it's based on faulty or incorrect assumptions.

Why Marketing Advice for Smaller Manufacturers Needs to Change

To help small industrial manufacturers achieve marketing success, the advice being given to them has to be completely re-engineered.