Our Work

Matomo Analytics: A Game Changer for HIM

We're serious about documenting the success of your Ongoing Marketing program. Here's how we do it.

Huff Industrial Marketing Wins 2024 Gold MarCom Award

A Gold MarCom Award for the Keystone Precision & Engineering website redesign.

How We Track Lead Form Conversions

Google Ads wants you to set up Enhanced Conversions. We get the same info without sending your customers' data to Google.

What Makes Us Different: We Work Fast

An example of our work showing just how responsive we are to client requests.

“Question Every Requirement” — Elon Musk

Using Elon Musk's algorithm to improve Huff Industrial Marketing's processes. Plus, a Rocky update.

Google Changes: Keep Calm . . . But Have a Plan

The last year has been rough for the SEO industry with the myriad changes wrought by Google.

Meet Rocky, Director of Play

Why Dianna made Rocky Director of Play for Huff Industrial Marketing.

MOO Delivers Flawless Envelopes

Why even a lowly envelope delivers a message about your work, company, brand, and process -- and why it's all important.

Keystone Precision & Engineering: New Branding, New Website

The website redesign focused on a complete refresh of the Keystone brand and messaging, including a new logo and Careers section.

Idiosyncratic vs. Standardized Marketing

Why I killed our website Resources section.

The Day Google Died

Have we marketers come to rely too much on Google? Do we have an "entitlement" mentality or are we lazy marketers?

You Have Only One Brain; Take Care of It

Overseeing the marketing for several clients means taking care of my brain, and eliminating distraction, is super important.

The Drive to Be the Gold Standard for Manufacturers

My goal, since starting Huff Industrial Marketing in 2014, is to be the Gold Standard for smaller manufacturers.

Why “Messaging” is Important for Sales Success

How you tell your company’s story is what helps buyers make the decision to contact and do business with you.

Creating a LinkedIn Profile Header to Match New Branding

Our bread and butter is the day-to-day work we do for our ongoing marketing clients.

Where Ideas Begin: A Notebook & Pen

It's old school to be sure, but it works amazingly well for generating fantastic ideas: the good old notebook and pen.

Podcast: Distraction-Free Websites for Manufacturers

Rachel Cunliffe and Dianna Huff were thrilled to be guests on the MFG eCommerce Success LinkedIn live stream.

MatomoCamp Presentation: Small Data, Big Results

Dianna Huff and James Alavosus were honored to present at MatomoCamp 2023.

Industrial Photography: Telling Your Story Through Pictures

Al Ferreira explains why industrial photography is a worthwhile investment for your manufacturing website.

Huff Industrial Marketing Wins 2023 Gold MarCom Award

A Gold MarCom for the Titan Abrasive Systems website redesign.

New Service: Conversion Reporting!

A standalone program for manufacturers who want a better understanding of their marketing ROI.

What Inspires Us: Listening to Our Clients

You don't need AI to create great content. All it takes is curiosity -- and skillful writing.

Titan Abrasive Redesigns Website to Accommodate New Products, Continued Growth

The goal of this 2023 redesign: To position Titan as the best-in-class abrasive blast equipment manufacturer.

How Do We Compare Website Design Proposals?

To help you decipher website design proposals, and compare "apples to apples," we offer the following information as a service to you.