Our Values

We’re ethical in all that we do

We do not use AI tools to create copy, photography, or design. All ideas, concepts, art, etc. are original and developed by us for you. We do use ChatGPT as a superior research alternative to Google Search; we use Adobe AI tools for photoshop edits.

We don’t work with our customers’ competitors. If we’re not sure, we’ll ask you first (and yes, we’ve been told “no”).

We don’t pawn off $25 themes as “custom builds.” (We hear this story a lot; it makes us very angry.)

We happily provide and accept referrals; to prevent conflicts of interest, we don’t accept referral fees nor pay them.

We continually improve

We’re avid readers and learners; we keep up-to-date on technology and trends.

We constantly test our own assumptions.

We use data, technology, and our combined expertise to achieve our customers’ marketing goals.

We use a project management tool where you can watch all work being done; you can also talk to anyone on our team, at any time.

We support American manufacturing

Our vision is to help build strong communities by keeping manufacturing jobs stateside.

We do this by solving the marketing challenges encountered by small manufacturers who make stuff here in the United States.

We’re proud supporters of Made in USA and buy these products whenever possible.

We help smaller manufacturers thrive

We work solely with industrial manufacturers — job shops and OEMs — with up to 50+ employees.

Many of our customers are first- or second-generation family-owned and don’t have a dedicated marketing team.

Due to this narrow focus, we have fewer customers on our roster. We see this as a win-win for us and for our customers.

The manufacturers who work with us value exceptional marketing and customer service. They also want results. We deliver on these expectations.