Ongoing marketing for smaller industrial manufacturers
Lack an in-house marketing team? We create and implement custom marketing programs based on your needs, goals, and budget. With years of industrial marketing experience, we can handle anything, including trade show booth graphics.
We build long-term relationships based on mutual trust and respect. We make your work life easier, remove marketing-related stress, and save you money over the long term.
Marketing that delivers the results you want
Our skill set includes creating professionally written/designed content for technical audiences. But our real expertise is building trust and credibility. It’s why our long-term clients see continued increases in conversions, year after year.
If this is the type of result you want from your marketing and the relationship you want with your marketer, then let’s have a conversation.
Custom Marketing Programs
The program we create for you is based on your goals, resources, and budget. Plans run in six-month increments to start — and then annually after that.
The benefit: You pay one set monthly fee.
The programs shown below are examples of what we can do for you. We can customize anything.
We set KPIs with you and then track these metrics with our Weekly Conversion Reports. We go over the results and make tweaks based on your feedback.
Content Marketing
Build your foundation
- All content is original and written by Dianna Huff; no AI or farming out to freelancers
- Content marketing – aka copywriting: 1–2 custom pieces per month: Interviews, writing, editing, publishing
- Editorial calendar as needed
- One call per month to discuss progress and tasks; unlimited email
- Easy add-ons: Supporting content for a newsletter, LinkedIn page posts
One-off onboarding fee may apply to set up a website Resources section.
Content Marketing, PPC
Get more sales-ready leads
- Everything included in the Content Marketing package PLUS . . .
- Paid search management (Google and MSN): All campaigns are actively managed, including regular check-ins for ad spend, bids, clicks, and conversions
- Ongoing recommendations to improve marketing and lead generation
- Website updates as needed plus backend maintenance
- Matomo Analytics analysis: Monthly report; recommendations
- One call per month to discuss progress and tasks; unlimited email
- Easy add-ons: LinkedIn page posting, PR, MailChimp, one-off projects such as trade show graphics, business collateral design & printing, banners, etc.
PPC and LI post-boosting spends not included. One-off onboarding fee may apply to set up a website Resources section.
Marketer-at-Large
Align marketing & sales
- Everything included in the Content Marketing & PPC package PLUS . . .
- LinkedIn company page content creation; post boosting
- Ongoing website updates based on data analysis to improve user experience, and reduce friction to RFQ, SEO, paid search adjustments, etc.
- Matomo Analytics analysis: Monthly report; recommendations
- Weekly Teams / Zoom call to discuss progress and tasks; unlimited email
- Easy add-ons: PR, MailChimp, one-off projects such as trade show graphics, business collateral design & printing, banners, etc.
PPC and LI post-boosting spends not included. One-off onboarding fee may apply to set up a website Resources section.