Conversion Reporting
See your marketing stats every week
The beauty of receiving our Weekly Conversion Report: You quickly see what’s working, and what’s not. Instead of vague metrics such as page views or “traffic,” you’ll see tangible data you can use:
- The exact number of RFQs or Contact form submissions — and where they came from
- Email click data you can match with your inbox
- Call data if you use Google Ads and/or non-paid mobile calls
By the end of the first month or two, you’ll know where your leads are coming from.
How it works
- We install Matomo Analytics tracking code on your website
- You receive a private Matomo login to access your website data
- Each week you’ll receive an Excel spreadsheet summarizing the previous week’s data
- We track website conversions such as RFQs, Contact, Email, and Calls (including those from Google Ads); Form data is matched to WordPress form submissions
- We identify lead sources, including Organic/SEO, PR, Referral, PPC, Social, etc.
- Additional data includes Days to Conversion, Landing Page, Email and Call geo location and time, and website search queries
- You’ll also have access to the full suite of Matomo reports, including heat maps, Session Recordings, data charts, custom dashboard, downloads, etc.
Conversion Reporting is standard for Ongoing Marketing clients focused on lead generation.
We also offer this service to anyone wanting to know if their existing website and marketing is working — or not. Please inquire!
And, be sure to read “Matomo Analytics: A Game Changer for HIM” to learn why we’re pretty serious about documenting the success of your marketing program.