À la Carte Marketing
A company asked if we could oversee a photoshoot and then create a new website Careers section. We brought in our photographer, Al Ferreira, and had a fantastic day. The company was thrilled with the result.
Once we complete a project, we often become the marketer’s go-to resource — on an as-needed basis — for all sorts of things that need copy, design or other work.
People work with us because we’re fast, thorough, and get the job done.
“I first hired Huff Industrial Marketing when I was VP of Marketing at (the original) Rethink Robotics. Dianna and her team helped us create product data sheets where none existed, as well as collateral, such as a cobot buyers guide and a corporate style guide for our worldwide distributor network.
“What I loved about working with Dianna and her team is that they were incredibly responsive and flexible. Each project was completed on time and at the quoted price.
“Far more critical to us, however, was the fact that Dianna totally understands the industrial manufacturing ecosystem and could get to work immediately.”
Sue Sokoloski
VP of Marketing
À la Carte Services
Copywriting
Move projects off the back burner
- All content is original and written by Dianna Huff
- Content written to your specification and audience
- Project fee includes interviews, writing, and any changes
- Content delivered on time (every time) and needs little editing — saving you endless frustration
- Collateral includes: Case studies, application notes, data sheets, print ads, guides, reports, white papers, video scripts, new website pages, email campaigns, etc.
Copywriting + Design
Save time and money
- Everything listed under Copywriting combined with the excellent design skills of our designer Rachel Cunliffe
- All work completed in-house to your specifications and branding guidelines
- Print, digital, and one-off requests such as, “Can you design labels for our instrument control panel?” Yes.
- Integrated writing and design saves you time; no need to find a designer or manage multiple people across time zones
- One fee and invoice
Newsletter Management
Stay in front of your audience
- Whether you have an existing newsletter or want a new one, we can help
- Skills include: Template design & formatting, uploading lists, creating subscriber forms, etc.
- Ensuring content / design adhere to your brand guidelines
- Expert advice on growing your list over time
- Familiarity with many applications, including MailChimp, Constant Contact, ActiveCampaign, etc.
LinkedIn Page Management
Grow followers, brand exposure
- Properly format the Company Page to match branding & messaging
- Create editorial list of posts 1 – 2 months in advance; write all posts; repurpose existing content or create new
- Advise on use of original photography or stock photos; create custom graphics as needed
- For paid boosts or ads, add tracking code to the website and track results through Matomo Analytics
Website Reviews
Improve conversions, etc.
- Determine why your website isn’t delivering leads
- Have us look at other issues or challenges with your website
- Review includes messaging, content, SEO, and other components — and what can be changed / fixed or not
- If you decide to hire us for a Custom Build Website, we’ll apply the Review fee to your project fee.
Specialty Projects
Some of the things we’ve done
- Add a Careers section to an existing website; bring in photographer for original photography; write content; execute changes
- Create a Shopify website for a small product line
- Research existing brand strategy and provide recommendations for change — usually in conjunction with a competitor analysis
- Perform market research and analysis