Custom Build Websites
Sticker shock. It’s what sometimes happens to people when they see our fee. It’s true. We’re not cheap. You can find much less expensive website alternatives – including low-cost freelancers, cheap themes, and DIY platforms.
We could cut corners, but we don’t, nor do we apologize for it. Who wants their name tied to shoddy work? You’re a manufacturer. Would you?
We’re a tight-knit team of detail-oriented, smart people who sweat the small stuff. We do exceptional work, and it shows.
The money you spend on a new website is an investment – in your business and your future. We want you to say, “We chose Huff Industrial Marketing — because we wanted the best.”
Websites tailored to your business and sales process
The success of your website is based on us spending the time necessary to do everything that’s needed — without cutting corners. All Huff Industrial Marketing websites include the following:
Discovery
- Collect information about your business and industry
- Facility tour and/or interviews with key personnel, including sales team
- Analysis of your branding and messaging across social channels, search, marketing collateral, etc.
- Competitor analysis, including their messaging, branding
Strategy & Messaging
- Project Strategy document based on Discovery phase
- What makes your company different and why
- Target audiences, their challenges and how you solve them
- Lead generation and sales process
- Brand assets and how they’ll be used throughout the website design
Original Copy
- Word doc that includes all the copy for all the pages
- Site map and navigational structure
- Title and meta tags for search
- Calls-to-action / Footer copy
- Open job positions
- RFQ / Contact form / Job Application form
Design & Development
- Custom-designed WordPress theme based on Project Strategy and written content
- Design mockups delivered via Sketch for you to review
- Standards-compliant HTML5/CSS coding; conforms to Google’s stated guidelines
- Clean, flexible, fast-loading and 100% glitch-free code
- WordPress and applicable plugins installed and set-up; Private development server
- Speed testing, optimization, and QA testing
- Style guide with fonts and colors for consistent marketing
Launch
- Redirects
- Configure web host
- Migrating the website to go live and/or moving to a new website host
- Comprehensive User Guide
- Training
- Minor updates within two weeks of launch
- Create Analytics goals
Project Management
- Ensure messaging is communicated through entire build: Design, photos, images, copy, calls-to-action, etc.
- Keep project milestones on schedule
- Provide prompt responses to all questions via video call, phone, or email
- Work with the photographer and attend the photoshoot
- Technical support
- Access to Basecamp, our easy-to-use project management tool where you can see all work being done and communicate with anyone on our team, any time
Optional Add-Ons
Special Features
- Advanced product filters to aid search
- Dealer logins
- E-commerce
- Multi-language
- External integrations
- New or updated logo design
- Photography
Maintenance & Support
- Ongoing website support for nominal annual fee
- WordPress and plugins maintenance
- Site updates
Ongoing Marketing
- Custom Programs
- Content Marketing, PPC, PR
- One-off projects: Business collateral, trade show backwalls, etc.
- Website updates
- Weekly Conversion Reporting
- Complementary Matomo Analytics account