Industrial Marketing & Lead Generation for the Considered Sale
A small manufacturing company like yours has a wonderful story of ingenuity, hard work, and determination — the strong values that helped your granddad, parents, or you build your company.
But, your story isn’t being told. You’re busy running your company, and you run lean. You don’t have the time or the people for day-to-day marketing — let alone thinking through the strategy and ideas that drive new business.
That’s where we come in.
Hello! I’m Dianna Huff, industrial marketer and president of Huff Industrial Marketing
Our specialty is working with industrial manufacturers with long sales cycles (up to two years), who want to grow but aren’t getting leads. We use a two-step approach for solving this challenge — first the website, then marketing.
Because the website is the foundation for all your marketing, it’s crucial you establish trust and credibility with prospects from the get-go. It’s why we take the time to get to the heart of what makes you unique — while also walking through your sales process to thoroughly understand it and your prospects’ challenges. Then, we build your website.
Once it’s live, we commence with a customized marketing program to deliver high-quality leads on a consistent basis. It’s a proven method that works.
Our focus: U.S. industrial manufacturers
Big agencies work across industries. We don’t. Instead, we focus exclusively on job shops and OEMs — usually with 50 employees or fewer — who lack marketing departments.
Because we’ve worked with manufacturers for over 20 years, we know how to present your story so that it resonates with your buyers and prospective new hires.
Together, we build trust, keep you visible, and make prospects say, “We need to contact this company!” That’s our expertise — creating websites and marketing that make this happen.
Marketing know-how, creativity, and a dash of magic
Need ammunition to convince your boss your company needs a new website to increase lead generation and sales? See our Website Audit service.
Want a results-oriented team to work with you for long-term lead generation? Our Lead Generation Marketing Program consistently generates high-quality leads.
Want help with a marketing project, such as a blog or branded marketing collateral? We have you covered with À la Carte Marketing services.
Demonstrate your expertise. Build trust and credibility. Consistently see results.
Custom Build Websites
Crafting strategically written, designed, and developed WordPress websites for industrial audiences.
Lead Generation Marketing
Customized programs designed to build awareness, trust, and leads for the considered sales cycle.
À la Carte Marketing
Human-created expert copywriting and design for blogs, newsletters, marketing collateral, etc.
Consistent, proven results
“Content” is more than words. It’s the strategy, messaging, images, and thought that goes into how we tell your story. We adhere to the following proven principles:
- Marketing must be done consistently in order to see results over time.
- Content should tell your story, demonstrate your expertise, and build trust and credibility with your audience.
- All content should be written for your audience, not for Google.
This holistic approach is why long-term clients see continued increases in website lead generation — and sales — year after year.
It’s more than marketing . . . it’s trust
After 28 years of being in business, I still love what I do: telling manufacturers’ stories through marketing. I value the trusted connections we have with clients and being a part of their team. Most of all, I’m gratified by the results we achieve working together. — Dianna Huff
Examples of Our Work
These case studies will give you an idea of how we think and solve challenges. Our approach is to ensure we tell your story through websites and strategic marketing . . . flawlessly executed.
The Cost of “Saving Money” on a Website Redesign
What happens when a manufacturer works with an agency that doesn’t understand manufacturing — and takes shortcuts on the website redesign.
69% Conversion Increase from Paid Search
How niche manufacturers with smaller budgets can incorporate Google’s machine learning into their Ads campaigns.
Attention to Detail: Website Design
Small details, such as the inconsistent alignment of the boxes in the “Before” image, communicate YOU don’t pay attention to detail.
What clients say
“In 2020, we hired the Huff Industrial Marketing team to redesign our website. The result is AMAZING!! Even better, the new website delivers RFQs every week. This is the second redesign they’ve done for us — the first was in 2014.”
— Matt Kays, VP Business Development, Kays Engineering
“Dianna and her team have provided ongoing marketing for Titan Abrasive since 2017. Due to Dianna’s recommendations, we see a steady stream of inquiries for our high-end, custom blast rooms and year-over-year continued growth. Hiring Huff Industrial Marketing is one of the best business decisions I’ve ever made.”
— Brandon Acker, CEO, Titan Abrasive Systems