Proudly Marketing Americans Who Make Things
A smaller industrial company like yours has a wonderful story of ingenuity, hard work, and determination — the strong values that helped your granddad, parents, or you build your company.
But, your story isn’t being told. You’re busy running your company, and you run lean. You don’t have the time or the people for day-to-day marketing — let alone thinking through the strategy and ideas that drive new business.
That’s where I come in.
Hello! I’m Dianna Huff
As president of Huff Industrial Marketing, I’m the lead for all website and marketing projects — from strategy and copy to art direction and project management. I work with a fantastic team who share my passion for excellence.
My expertise is uncovering who you are as a company. I get to the heart of what makes you unique — and turn it into a compelling story that’s honest, clear, and effective.
The result: Marketing that attracts prospective customers and new hires because it builds trust and credibility — while also being authentic to you.
I proudly support American manufacturing because I want to ensure good jobs stay right here — in the United States of America.
My focus: Small U.S. manufacturers
Big agencies work across industries. I don’t. Instead, I focus exclusively on job shops and OEMs — usually with 50 employees or fewer.
Because I’ve worked with manufacturers for over 20 years, I know how to present your story so that it resonates with your buyers.
Together, we build trust, keep you visible, and make prospects say, “We need to hire this company.” That’s our expertise — creating websites that make this happen.
Titan Abrasive: Redefining industrial blasting
After purchasing the company from his uncle in 2013, Brandon Acker had two goals: To keep costs low for his customers by selling direct versus through distributors, and to solve many of the challenges he saw with legacy blast equipment.
Even more, he wanted the Titan name to be associated with rugged, high performance blast equipment — Made in the USA.
By 2023, Titan had achieved all this and more. It was now time to completely redesign the website — which is what you see to the left.
What the redesign included:
- A complete rethink of the Products navigation at the top nav — The challenge: a customer can order a custom engineered blast room or purchase a blast machine from the Parts Store. We had to consider both user experiences.
- Completely redesigned Product pages — Because Titan does a lot of custom work, Brandon wanted to include the components within each system — while also linking to each component’s product page. (We spent a great deal of time working through the Products navigation and content.)
- Added a new Industries section — By 2023, Titan was now solving challenges for companies in the Aerospace / MRO, agriculture, nuclear, and energy spaces. We wanted to showcase that work and expertise.
- Created the Let’s Get Blasted! blog — Because we’d been doing content marketing for Titan since 2017, we had a huge library of material, including podcast interviews and media mentions due to PR. We turned it into a magazine-style blog; Brandon came up with the name, which podcasters love!
- Refreshed and updated all content and design elements — Brandon has a wonderful sense of humor, so we recommended adding a bit of whimsy and fun in the form of design elements.
Says Brandon, “Dianna and her team have provided ongoing marketing for us since 2017. Due to their recommendations, we see a steady stream of inquiries for our high-end, custom blast rooms — which has resulted in year-over-year continued growth. Hiring Huff Industrial Marketing is one of the best business decisions I’ve ever made.”
Let’s tell your story
I take what makes your company different — your history, processes, people, way of thinking — and working with my team, turn it into a website that not only looks fantastic but makes prospects want to work with you.
A simpler approach to marketing
Once your website is in place, I’ll work with you to create a custom ongoing marketing plan. Not ready for a new website, or you want to see how we’ll work together? Start small with a blog series, LinkedIn content, or a newsletter via our À la Carte Marketing service.
Tell your story. Showcase your expertise. Build trust and credibility.
Custom Build Websites
Crafting strategically written, designed, and developed WordPress websites for industrial audiences.
Ongoing Marketing
Building long-term awareness and trust with custom programs that solve your marketing challenges.
À la Carte Marketing
Helping manufacturing marketers get stuff done for projects large and small — on time, on budget.
From the blog: Made in USA stories
My mission is to keep manufacturing jobs stateside; my Keep It Made USA Blog is my way of giving back by using my voice as a platform. The stories featured here are not clients, nor was I paid to write them.
Modern House Numbers
Brandy and Rick McLain founded their company in 2008 at the kitchen table. Today they employ 22 people at their 3,200 sq. ft. facility in Tucson, AZ.
PresenterTek Teleprompters
Inventor and entrepreneur Thom Tanner created the first robotic teleprompter stand to help his brother out of a jam. Then the White House called.
HF Coors Dinnerware
100% Made in the USA — and hand-painted, lead- and cadmium-free. These are the dishes your children will fight over when you’re gone.
Why work with Huff Industrial Marketing
No templates. No shortcuts. No outsourcing.
Every website we build is custom, all work is done in-house, every word is written by me, Dianna Huff. My designer Rachel Cunliffe and developer Stephen Merriman are the absolute best at what they do and ensure your website is fast, secure, built-to- last — and gorgeous! We sweat the small stuff every day and love it.
Your story is your competitive edge . . . we tell it in a way your prospects and customers can’t ignore.
What clients say
“In 2020, we hired the Huff Industrial Marketing team to redesign our website. The result is AMAZING!! Even better, the new website delivers RFQs every week. This is the second redesign they’ve done for us — the first was in 2014.”
— Matt Kays, VP Business Development, Kays Engineering
“During my tenure as GM of Urethane Innovators, I worked with Huff Industrial Marketing for four years. I regularly received numerous positive comments on the website and our marketing efforts from my contacts throughout the urethane industry. These comments say a lot about the efforts of Huff Industrial Marketing. Their work is excellent. You won’t find a more hard working team of people or one as knowledgeable about manufacturing and marketing.”
— Kurt Moberly, Sales Specialist, Anderson Development Company