Our Work
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Why “Messaging” is Important for Sales Success
How you tell your company’s story is what helps buyers make the decision to contact and do business with you.
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Creating a LinkedIn Profile Header to Match New Branding
Our bread and butter is the day-to-day work we do for our ongoing marketing clients.
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Where Ideas Begin: A Notebook & Pen
It's old school to be sure, but it works amazing well for generating fantastic ideas: the good old notebook and pen.
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Industrial Photography: Telling Your Story Through Pictures
Al Ferreira explains why industrial photography is a worthwhile investment for your manufacturing website.
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Huff Industrial Marketing Wins Two MarCom Awards
Huff Industrial Marketing is proud to announce it has won two MarCom Awards for our work with manufacturers.
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New Service: Conversion Reporting!
A standalone program for manufacturers who want a better understanding of their marketing ROI.
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Titan Abrasive Redesigns Website to Accommodate New Products, Continued Growth
The goal of this 2023 redesign: To position Titan as the best-in-class abrasive blast equipment manufacturer.
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How Do We Compare Website Design Proposals?
To help you decipher website design proposals, and compare "apples to apples," we offer the following information as a service to you.
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Final Tasks Before Website Go-Live
To ensure website go-live success, the Huff Industrial Marketing team oversees several critical tasks before, during, and after.
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Avoiding Plagiarism in the Age of ChatGPT
A reprise of the piece Dianna Huff wrote in 2002 for the PRSA: Give Credit Where Credit is Due: Proper Attribution of Chief Concern for Communicators
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Silver Bullet Marketing vs. Consistent Improvements – Which One Delivers Results?
Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.
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How We Empower Customers: The WordPress User Guide
When creating a Custom Build Website for a customer, we provide a WordPress User Guide that explains how to use your website.
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The Tools We Use to Keep Website Projects Running Smoothly
Designing a manufacturing website is a lot of work. Our goal is to make the process as easy -- and efficient -- as possible for you.
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Creating a Distraction-Free Website
Everyone is distracted these days due to social media, mobile devices, etc. -- but your manufacturing website shouldn't be.
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What is a Mega Menu and When Should It be Used?
For manufacturers, a mega menu helps save space on the top nav while allowing users to see an entire product line at a glance.
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The Pros and Cons of Website Builder Plugins
Why we don't use WordPress website builder plugins: lack of developer support and bloated buggy code are two of many issues we see.
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Bugeye Redesigns Website to Showcase Products & Capabilities
A manufacturer of flight simulation hardware for military and aerospace, Bugeye Technologies had completely outgrown its dated Wix website.
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Appli-Tec Increases Inquiries with Redesigned Technical Data Sheets
The project: Make each TDS a web page, and include an option for PDF download -- without having to create a separate document in Word or Adobe.
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The Website Scam No One Talks About: $25 WordPress Themes
Are you a manufacturer with a website that isn't delivering what was promised? The problem could be the $25 WordPress theme.
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Pathmark Redesigns Website; Improves Navigation and User Experience
We worked with Kodi and Adam Carter to create a website that showcases their high-quality, Made in USA path lighting.
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Kays Engineering Redesigns Website with Room for Continued Growth
After Kays purchased a third company, Matt Kays tried to fit the new product line into the existing website - but realized it was time for an extensive update.
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Why We Don’t Like or Use Automated SEO Reports (and Why You Shouldn’t Either)
Automated SEO reports look good -- all those green "pass" checkmarks! -- but they don't tell if your SEO program or website is a total FAIL.
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Finding the Right Industrial Marketing Consultant – Challenges and Opportunity
To find the right industrial marketing consultant, you’ll have to ask lots of questions.
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Communicating Your Manufacturing Story: Why Photos Need Captions
High quality product photos with captions tell your story and showcase your capabilities to engineers.